Resume

Rebecca Felden

EDUCATION

  • University of Wisconsin-Parkside Bachelors of Arts in Graphic Design and a certificate in World Wide Web Publishing 2020
  • Dean’s List 2016, 2017, 2018, 2019, 2020
  • Provost’s List 2016, 2017, 2018, 2019, 2020
  • GPA 3.8

SKILLS

  • Graphic Design
  • Social Media Management
  • Web Design
  • Extensive Work for Non-Profits
  • Logo Design/Brand Identity
  • Typography
  • Leadership
  • Determined
  • Hard-working
  • Time Management

PROGRAM SKILLS

  • Adobe Illustrator
  • Adobe Photoshop/Lightroom
  • Adobe InDesign
  • WordPress
  • Basic Adobe Premiere Pro
  • MailChimp
  • Blackbaud Raiser’s Edge NXT
  • Microsoft PowerPoint and Excel
  • Certified in Microsoft Word 2013
  • HTML
  • CSS
  • SEO

DIRECT EXPERIENCE

  • Digital Marketing Manager at St. Ann Center for Intergenerational Care (May 2022-present)
    • Serves in a collaborative role on the fund development and marketing team to assist with developing and maintaining projects, which promote the image, reputation, mission and services of St. Ann Center to the public, locally and beyond, by these means to also promote client enrollment and increased revenue. Creates and updates marketing materials such as flyers, in-house flyers, banners, cards, postcards, invitations, newsletters, emails, and other promotional marketing materials from concept to completion. Assists in writing text for promotional marketing materials. Investigates new ways to advertise, schedules advertising, designs ads, keeps consistent relationships with advertising companies, and maintains an advertising budget. Manages and maintains the following social media outlets: TikTok, Facebook (4 accounts), Instagram, LinkedIn, NextDoor (2 accounts), Yelp (2 accounts), and Google My Business (2 accounts). Takes and edits photographs and videos of events, clients, children, and intergenerational activities for social media, newsletters, press releases, emails, and other promotional marketing materials. Designs and sends out press releases/informative emails and organizes postings to free marketing and event sites. Assists with website updates along with special updates/blogs. In charge of putting on the twice-annual Chili & Jewelry Fundraiser event which entails getting art/craft vendors, restaurant/bar chili donors, a musician to perform for the event, ordering supplies, putting together the floor layout, collecting payments, design promotional materials, create Facebook, NextDoor, and Patch events, distributing flyers around the area to promote the event, setting up the day before, running the event day of, etc. Also, acts as a committee member for the annual fundraising gala event- planning, assisting getting auction items, putting together baskets, design materials, promoting on socials, set up, tear down, etc. Assists with planning of the incoming 40-year History Wall- design, historical text, measurements, etc. Processes all donations and grants that come in and enter into our Blackbaud Raiser’s Edge NXT database. Sends out tax receipts and thank you cards to donors. Assists with all special events, tours, and any other fund development and marketing duties as needed.
  • Marketing Development Assistant at St. Ann Center for Intergenerational Care (June 2020-May 2022)
    • Served in a collaborative role on the fund development and marketing team to assist with developing and maintaining projects, which promote the image, reputation, mission and services of St. Ann Center to the public, locally and beyond, by these means to also promote client enrollment and increased revenue. Created and updated marketing materials from concept to completion. Created and maintained Sr. Edna Jewelry Creations marketing materials and web development. Assisted with some advertising. Managed and maintained the following social media outlets: Facebook, Instagram, LinkedIn, NextDoor, Yelp, and Google My Business. Took and edited photographs and videos of events, clients, children, and intergenerational activities. Designed and sent out press releases and organized postings to free marketing and event sites. Assisted with website updates. Processed all donations and grants that come in and enter into our Blackbaud Raiser’s Edge NXT database. Sent out tax receipts and thank you cards to donors. Assisted with all special events, tours, and any other fund development and marketing duties as needed.
  • Fund Development and Marketing Internship at St. Ann Center for Intergenerational Care (May-August 2019) Designed various promotional materials including a banner, flyer, and label. Photographed adult daycare clients and childcare for the St. Ann Center Facebook page. Wrote two articles for St. Ann Center’s blog, one on Intergenerational Activities and one on a field trip some clients went on. Fund raised for their Dream Together Gala and Golf Outing, making phone calls, filling out online donation request forms, etc. Helped conduct staff and client interviews to be used in promotional marketing materials. Archived editorial articles throughout the years into one, organized spreadsheet.
  • Freelance Graphic Design
    • Moran’s Pub (January 2023-present) Designs various marketing materials for the pub including flyers, happy hour menus, drink specials, business cards, trivia cards, rental forms, letterhead, etc.
    • RIC Electric (February 2024-March 2024) Designed a 30th anniversary logo for the company.
    • Wilk’s Outdoor Living LLC (May 2023) Rebranding and updated marketing materials for formerly known landscaping business, First Out Landscaping LLC (now Wilk’s Outdoor Living) due to offering more services than just landscaping.
    • First Out Landscaping LLC (March 2022-June 2022) Designed the logo and marketing materials including business cards, yard signs, car magnet, t-shirt, and stickers for new landscaping business, First Out Landscaping LLC.
    • TJ Shredzz (February 2020-March 2020) Designed the logo for new shredding business, TJ Shredzz.
    • Milwaukee Rescue Mission (November 2019-January 2020) Designed a history board panel for the mission that gives an update on the shelter’s success in the most recent decade. It was designed with a similar layout to match the existing history board panels from previous decades. It includes verbiage along with images.
  • Freelance Web Design
    • James Colgan Potrero Hill Salon San Francisco, CA (December 2024-present) Assists in website updates.
    • TJ Shredzz (March 2022-June 2022) Designed a customized WordPress website for new shredding business, TJ Shredzz.
  • Web Designer in collaboration with Kenosha Area Business Alliance (KABA) (March-May 2019) Designed an arts consumer WordPress website known as Kenosha Arts in collaboration with KABA. Designed website layouts, logos, and gathered information on Kenosha arts and culture organizations to feature on the website. Implemented all aspects into the website.

OTHER RELATED EXPERIENCE

  • Activity Aide at St. Ann Center for Intergenerational Care (June 2016-June 2020) Designed, planned, and ran various activities throughout the day including games, trivia, sports, arts and crafts projects, etc. for adults with disabilities. View an article written about me and one of my art project activities that was a huge hit here.
  • Hand Drawn T-Shirts (September 2019) Drawn by hand t-shirts for a kid’s birthday party of one of their favorite movie characters with text on the back of the shirts.
  • Funeral Memory Boards (July and August 2017) Designed the layout and made images to decorate funeral memory boards for my Grandma and a coworker’s mother.
  • St. Thomas More High School (2014) Worked in the art room during their open house telling people what I was working on creating and what the art program is like.
  • St. Roman Parish School Designed Class of 2012 T-shirt and various basketball tournament programs throughout the years.

EXHIBITIONS

  • Art Cards at the University of Wisconsin-Parkside (November 2019)

SCHOLARSHIPS AND AWARDS

  • St. Ann Center for Intergenerational Care Maggie Cary Award (Employee of the Quarter) January 2022
  • University of Wisconsin-Parkside Academic Achievement Award 2020
  • $750 Pagel Graphic Arts Scholarship Fund Winner based on academic performance, outside activities, and community service April 2017
  • Brewers Community Foundation Student Achievers Award 2014
  • St. Thomas More High School Blooming Artist Award 2013-2014
  • St. Thomas More High School Most Creative Sketchbook Award 2012-2013